🚀 Workflow: Use UTM Tags for Campaign Tracking

🚀 Workflow: Use UTM Tags for Campaign Tracking

If you’ve ever wondered how marketers know exactly where traffic comes from — whether from Instagram, emails, or paid ads — the answer is UTM tags.

In this AI Computer Classes, Indore tutorial, you’ll learn how to create and track UTM tags step-by-step using real-world workflows.

💡 What Are UTM Tags?

UTM (Urchin Tracking Module) tags are small snippets of text added to URLs to help marketers track where visitors come from.

Example URL:

https://aicomputerclasses.com?utm_source=facebook&utm_medium=social&utm_campaign=summer_offer

Each parameter helps you identify campaign performance in tools like Google Analytics or GA4.

🧩 Why UTM Tags Matter for Digital Marketing

✅ Identify which marketing channels drive conversions

✅ Compare performance of ads, emails, or posts

✅ Optimize campaigns with data-driven insights

✅ Improve ROI with precise tracking

💬 In short, UTM tags turn your campaigns into measurable data.

⚙️ The 5 UTM Parameters You Must Know

ParameterPurposeExampleutm_sourceIdentifies where traffic comes fromfacebook, newsletter, googleutm_mediumDefines the marketing mediumcpc, email, social, bannerutm_campaignSpecifies campaign namesummer_sale, diwali_promoutm_term(Optional) Identifies paid keywordsdigital+marketing+courseutm_content(Optional) Tracks ad variationsvideo_ad, banner1

🧭 Step-by-Step Workflow: Create and Track UTM Tags

Let’s go through the full workflow you’ll practice in class.

🧠 Step 1: Define Your Campaign

Before you build your UTM links, decide:

• What campaign are you tracking? (e.g., Diwali Offer 2025)
• Which channels are used? (Facebook, Instagram, Email, etc.)
• What is your main conversion goal? (Signup, Purchase, or Visit)

💡 Pro Tip: Keep names short, lowercase, and consistent.

Example naming format:

utm_campaign=diwali_offer_2025
utm_source=instagram
utm_medium=social

🧰 Step 2: Use Google’s Campaign URL Builder

Visit Google Campaign URL Builder.

1. Enter your website URL.
2. Fill in UTM fields:

• Campaign Source: instagram
• Campaign Medium: social
• Campaign Name: diwali_offer_2025

1. Copy the generated link.

Example Output:

https://aicomputerclasses.com?utm_source=instagram&utm_medium=social&utm_campaign=diwali_offer_2025

💬 Paste this link in your social media post or ad.

📊 Step 3: Shorten the UTM Link

UTM URLs can look long and messy.

Use tools like:

• Bitly
• TinyURL
• Rebrandly

Short link example:

https://bit.ly/diwali_offer2025

💡 Short links improve click-through rates — especially on Instagram bios or WhatsApp.

🧩 Step 4: Share Links Across Platforms

Use the tagged link in:

• Facebook or Instagram ads
• Email newsletters
• WhatsApp campaigns
• Blog call-to-actions

Make sure each platform has unique UTM parameters so tracking is easy.

Example:

PlatformSourceMediumCampaignInstagraminstagramsocialdiwali_offer_2025Emailnewsletteremaildiwali_offer_2025Google Adsgooglecpcdiwali_offer_2025

📈 Step 5: Track Data in Google Analytics (GA4)

1. Log in to Google Analytics 4.
2. Go to Reports → Acquisition → Traffic Acquisition.
3. Set “Session source/medium” or “Campaign” as the dimension.

Now you can clearly see where traffic and conversions are coming from.

💡 You’ll learn this tracking setup practically in class — no coding required.

🧮 Example Excel Workflow for Campaign Tracking

DateSourceMediumCampaignClicksSignupsConversion %01-Novinstagramsocialdiwali_offer_20252502510%02-Novemailemaildiwali_offer_20251201815%03-Novgooglecpcdiwali_offer_20253003010%

📊 Use Excel or Google Sheets to track daily performance before checking Analytics dashboards.

💼 Real-Life Example: AI Computer Classes Indore

Scenario:

AI Computer Classes launches a “Digital Marketing Crash Course.”

• Source: Facebook
• Medium: Paid Ad
• Campaign: dm_crashcourse_nov25

UTM Link:

https://aicomputerclasses.com?utm_source=facebook&utm_medium=paid&utm_campaign=dm_crashcourse_nov25

Result in Google Analytics:

• 1,200 visits from Facebook
• 150 leads generated
• Conversion Rate: 12.5%

✅ You instantly know which campaign delivered results!

🧠 Pro Tips from AI Computer Classes, Indore

💬 Keep a UTM Template Sheet:

Use Excel or Google Sheets to store campaign data — consistent naming saves time.

🧩 Avoid Capital Letters:

Analytics treats “Facebook” and “facebook” as two different sources.

📈 Use Dynamic Tags in Ads:

In Google Ads, you can add {campaignid} or {keyword} automatically.

🧮 Visualize in Power BI:

Import your UTM data into Power BI for campaign dashboards.

🧠 Tools You’ll Practice in Class

• Google Analytics (GA4)
• Google Campaign URL Builder
• Bitly / TinyURL
• Excel or Google Sheets
• Power BI Dashboard setup

💬 You’ll work on live examples using your own campaign links.

🎓 Learn at AI Computer Classes – Indore

At AI Computer Classes, Indore, students master:

• UTM creation and campaign tracking
• Analytics interpretation
• Excel and Power BI reporting for marketers
• Workflow automation with ChatGPT and Google Sheets

Perfect for digital marketing students, business owners, and working professionals.

📍 Join our next live session in Indore to start tracking smarter.

🏁 Conclusion

UTM tags turn your campaigns into trackable insights.

By mastering this workflow, you can measure real performance and optimize every marketing rupee you spend.

With AI Computer Classes, Indore, you’ll learn how to build, track, and analyze campaigns professionally — all with free tools.

💬 Because great marketers don’t guess — they measure.

📞 Contact AI Computer Classes – Indore

✉ Email: hello@aicomputerclasses.com

📱 Phone: +91 91113 33255

📍 Address: 208, Captain CS Naidu Building, near Greater Kailash Road, opposite School of Excellence For Eye, Opposite Grotto Arcade, Old Palasia, Indore, Madhya Pradesh 452018

🌐 Website: www.aicomputerclasses.com